Remastering the Chameleon model, the special bicycle sports a Supreme logo on its down tube, with the entire lightweight frame sporting that familiar red hue. Sturdy Maxxis tires ensure grip on even the most unstable of offroad surfaces.
When you see the word "sturdy" used in the description of any type of performance equipment--cycling or otherwise--it means the writer has no idea what the hell they're looking at.
That's why cyclists never ask each-other, "What sturdiness you running?"
In other fashion news, I was enjoying this guide to commuting in New York City, which appears to be a "collabo" between Esquire magazine and Degree anti-sweat armpit coating:
My main question while reading this was, "Why is Degree running an advertorial for deodorant and antiperspirant in the middle of December?" I mean I'm no marketing expert, but it seems like if you're going to sell stench-blocking underarm spackle the time to do it is in summer. Also, the article briefly addresses cycling, but I was particularly baffled by the skateboard section:
5. SKATEBOARDING
Not into any of these methods of transportation? Alright, cool guy, how about a skateboard? It's not something I recommend for anyone who doesn't live a few blocks away from work, but if you do, first of all, good for you—that's amazing and I'm eternally jealous—but second of all, please don't show up to the office smelling like our old friend on the subway.
Walking in with a skateboard might turn some heads in the first place, so make sure you shed the punk persona by ridding yourself of any pit stain situations (bonus: there’s a Degree for that) and that you don't show up smelling like you rode a skateboard to work. Because no matter what you do for a living, smelling un-fresh is not a good look.
Okay, maybe I'm doing it wrong (actually I'm definitely doing it wrong given that I totally effed up my foot on Monday), but how smelly are you getting skateboarding a few blocks to work? If anything, standing on a board with wheels and rolling with only the occasional push seems like it would cool you down. Also, what does "smelling like you rode a skateboard to work" even smell like, apart from weed? Or is that the point and Degree is trying to tap into the corporate stoner market?
Whatever the case, I'm pleased to report I'm hobbling a little more quickly now which means it's only a matter of time before I stuff my swollen foot into a Sidi and start riding again. And while I'd rather not have gotten hurt in the first place I think I probably needed a little bit of a break; with a December cyclocross race in the bag and the end of the year rapidly approaching there's really no reason to take things any way other than easy.
24 comments:
Feel dirty having just read marketing-speech, which is something I'm usually very careful not to do.
Reached my mileage goal this morning so I'd sure like to take the rest of the year off, but, you know, werk.
Podio? Yadda yadda. Bike stuff.
Podium?
Early bird! Hope your recovery is going smoothly.
They're after the Corporate Stoner Market. It is a growing demographic with disposable income.
That commuting skater looks to have a pretty sturdy tote bag. I bet he reads Esquire.
Can anyone explain how Supreme works? Why is anyone willing to pay a premium for the name? Honestly baffled by the whole thing.
skating always involves injury, it's the alien death rays.
It sports a "supreme" logo on the downtube?
I'll take two!
*Select all images with bicycles -- that's a first
So, it seems like the cloud of WCRM's skateboard-induced foot injury comes with a silvery lining of more frequent blogular posting. Still want you to get better soon - I miss the Stravas.
Had to look up what the hell "Supreme" is, 'cause I am old and live in the northern wilderness otherwise known as our state capitol. Currently looking out the window thinking I should have ridden to work on the bike with knobblier tires and fenders with more clearance for adherent snow.
I think they're pushing their armpit chemicals at a time when they're most effective. Start using them now and by the summer you'll be in the habit of using them so much you're not paying any attention to how ineffective they really are. you'll just be going, "Oh, I smell like that and sweat that much with the chemicals under my armpits? I hate to think what it would be like without them." But you never do try a before and after comparison.
Funny, just hours ago I learned the term "mall grab," and now I see it perfectly exemplified.
Skateboard + weed = FUN
what collabo are you running?
"Also, what does "smelling like you rode a skateboard to work" even smell like, apart from weed? Or is that the point and Degree is trying to tap into the corporate stoner market?"
hahahaha, comedy gold.
Degree should curate weed scented deoderant
The forecast is for some rain over the weekend. Bah humbug.
Get better, WCRM, and soon. 17 kids are a lot to care for, you know, in the fiscal sense. I, too, tried a skateboard last summer for the first time sine 8th grade (I'm well past that now), and I almost knocked myself out.
"Supreme?" Never heard of it. Shouldn't it be "More Supreme"? Or "Supremer"? Or "Supremerm than Specialized"? I give up.
@JLRB
Or just rub a skunk's ass under your arms. (Living in a "legal" state you get all to familiar with what cheap weed smells like. Yech.)
Foot injuries sk, feel better soon.
I'm laid up with one too and it's painful. Walking sks, I can't even clean the house not to mention a long list of "No's" I would actually want to do suck as: No riding, no running... Oh wait a minute, is this foot injury for real or are you just looking for a way out of that new year's resolution?
that guy looks like it's his first time ever even touching a skateboard. someone should tell him that holding it by the trucks like that, the grip tape will rip up all his nice clothes so not only will he 'smell like he rode a skateboard to work', he'll look like a dishevelled bum too.
weed.
You had me at spackle.
Defeet smell sturdy
Scranus Spackle. That and some of the local craft brewery soap will turn heads, and by default, noses. Thanks for the gift ideas.
Can anyone explain how Supreme works?
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