This didn't have anything to do with "60 Minutes," although that show did cause me to lose faith in the airline industry recently. (Like Andy Rooney, I too am "puzzled by airline fees," though as a contemporary of the Wright Brothers I suspect Rooney is also still somewhat puzzled by the miracle of flight.) It didn't have anything to do with the so-called "Rapture," either, and that it did not arrive to snatch the righteous Freds right out of their anti-impotence cutout saddles. No, it was because I partook in one of those Rapha "Gentlemen's Races," and it looked like this:
Rapha like to talk about "glory through suffering," but there's really nothing glorious about voluntary, self-imposed recreational suffering. Sure, it can be fun if you're into that sort of thing, but glory is something else altogether. Really, when it comes to these sorts of "epic" cycling undertakings I think the truth lies somewhere between "fun through extreme discomfort" and "nailing yourself to the cross of marketing." I figure I almost lost faith halfway up one of those pointy things in the course profile, but I couldn't tell you which one since they've all blended together in a gravelly dirt clump.
In any case, I may share further insights and judgment once Rapha have "curated" their Raphafication of the event in characteristically insouciant pictures and video, but in the meantime I will say two things:
Rapha like to talk about "glory through suffering," but there's really nothing glorious about voluntary, self-imposed recreational suffering. Sure, it can be fun if you're into that sort of thing, but glory is something else altogether. Really, when it comes to these sorts of "epic" cycling undertakings I think the truth lies somewhere between "fun through extreme discomfort" and "nailing yourself to the cross of marketing." I figure I almost lost faith halfway up one of those pointy things in the course profile, but I couldn't tell you which one since they've all blended together in a gravelly dirt clump.
In any case, I may share further insights and judgment once Rapha have "curated" their Raphafication of the event in characteristically insouciant pictures and video, but in the meantime I will say two things:
1) I was extremely fortunate to have on my team five riders who were not only great company but also far better cyclists than me;
and
2) Doing a long, hard ride made me contemplate stuff, as long hard rides are wont to do.
One of the things I found myself contemplating was doping. Generally speaking I'm fairly apathetic on the subject, but this whole "60 Minutes" mishigas was all over the place over the weekend, and on top of that I was in the midst of "curating" a Giro d'Italia blog for Bicycling.com as well as riding a racing-style bicycle over a long distance in an informally competitive fashion. This made it sort of impossible to ignore, and as I ground my way up yet another in an incessant series of unpaved climbs, I asked myself the following question:
"If someone offered you an illicit substance that would make this more manageable, would you take it?"
The hard part wasn't deciding if my answer was "yes" or "no." Rather, it was deciding what form and means of ingestion could possibly prevent me from doing so. In other words, it was less a moral issue than it was the practical difference between taking, say, a tiny pill or a football-sized suppository.
Of course, with the ride now finished the concept of taking drugs to complete it seems beyond absurd, especially given that it was something I was ostensibly doing for fun. And of course when I ask myself the same question now the answer is an emphatic "No." Nevertheless, that doesn't mean the thoughts I had during the ride were any less real. And again, I was just doing this for fun. What if I was doing it because my livelihood depended on the results, and I had to do it all over again the next day (and the next, and the next, and so forth), and I had a demanding sponsor like InternationalToys.com?
Now, InternationalToys.com is not a pro cycling sponsor (as far as I know), nor am I implying they would ever do anything untoward. I'm just picking them at random because I see their commercial (in English) regularly on my local cable channel, and because I have a juvenile sense of humor I always think these toys look like certain lady parts with legs:
In any case, when careers are on the line the whole thing gets a bit more ambiguous. It's easy to say no when nothing's at stake, but when you're being paid by a sponsor who depends on you to help them sell their Mexican walking vaginae, and you yourself need to get paid so you can buy your own children Mexican walking vaginae, and you're competing against a bunch of other people racing for other sponsors who sell other genetalia-based children's toys and who aren't as troubled by moral issues as you are, then you've got a big decision to make
So, maybe you sit on the football-sized suppository, and things go pretty well for awhile, but then people start asking questions, and before you know it you're on "60 Minutes," and everybody's passing judgment on you, and Andy Rooney's talking about how he's totally "puzzled" by this whole Mexican walking vaginae fad and how when he was a kid in the 1890s they just used to play with crudely-hewn toys made out of splintery wood and that was good enough for them.
It's a sordid business, and while it's tempting to think the gap between integrity and ignominy is wide enough to punt a football-sized suppository though, sometimes it's barely the width of a single Mexican walking vagina hair.
None of this should be surprising though, for as a culture we tend to turn to drugs for everything, when in fact the very impulse to turn to drugs is usually a sign that you should just stop what you're doing instead. Even the most benign drug use bears this out. For example, instead of smoking a bunch of costly "Wednesday Weed" in order to make the Grateful Dead sound good, you can simply save yourself the trouble and stop listening to the Grateful Dead. And if a climb is too hard, instead of cheating your way up it you should probably just stop riding and break out your ukulele, as forwarded to me by a reader:
If I had had any sense this past weekend I would have stopped pedaling at around mile 20, broken out the uke, and launched into a spirited rendition of "Accentuate the Positive."
Speaking of accentuating the positive, I recently received notification all the way from Brazil of something called "The Difference Campaign:"
As the website explains:
As the website explains:
These advertisements were created and produced by Mikael Correa, a Brazilian adman.
He is also an urban bicyclist and designed the campaign with the purpose of making a comparison, through images, between motorized and human transportation, and the consequences of our choices not only for the environment but for our own life.
In other words, "Cars bad, bikes good." Continuing along that theme, I've produced my own series of smug juxtapositions that send the same message:
Cars bad, bikes good;
Cars bad, bikes good;
Actually, in this particular case, cars and bikes are equally stupid.
Sometimes it's not the vehicle so much as how you use it that counts.
95 comments:
I met your father once in a steel cage match. I wish you could've seen your old man! Weepin' like a woman after my patented piledriver! Yeah, your dad remembers me. Ooooh yeah!
well, i met your mom once too.
i think it was your mom.
now i'm not sure.
Welcome back! Now on to the perusal of today's post...
Congrats samh! Appreciate the MM shout out too...
top 10, les gars.
Alors, LA iz in ze shit?
topteneel!
yeah top ten!
Who would win in a fight Armstrong or God? Trick question, Mike Ditka.
top 10!
Man, I've seen everything now that Rapha has made it to the hinterlands of Pennsylvania (and the 'Snob too).
glory hole suffering
Ladies!!!!
Welcome Back.
"In any case, when careers are on the line the whole thing gets a bit more ambiguous. It's easy to say no when nothing's at stake, but when you're being paid by a sponsor who depends on you to help them sell their . . ., and you yourself need to get paid so you can buy your own children . . . , and you're competing against a bunch of other people racing for other sponsors who sell . . . and who aren't as troubled by moral issues as you are, then you've got a big decision to make."
So true. Did allegedly drug-free pro cycling have any significance apart from owning a lot of toys?
If I'm not mistaken, the Rapha ride was in 'Bicycling' mag territory. Ergo, the bottom brackets must've all been beefy.
...and you know that notion
...just crossed my mind
Snobbie, take a break from sympathizing for the doping cyclist and spare some sympathy for the people who had the guts to speak out and have been smeared by Armstrong Inc. -- Lemond, the Andreus, Simeoni, Bassons, Landis, Hamilton, etc.
The story here is not how easy it is to take the white lunch bag; the story is that the guy who's exerted an almost dictatorial power over cycling is going down. Hard.
Integrity: adherence ot ethical and moral principles. Moral character. Honesty. Versus Adversity aka Cycling up a mountain is hard to do...if you want to win.
SAMH GOLD!
Holy crap, BS the guy that takes on the hard rides and then whines about them. Get ye a Serotta, you're right there.
pjc,
But the ride would have been easy if I had a Serotta, right?
--BSNYC
Is vicodin a banned PED? (no reason why I'm asking)
Hamilton and Landis can SMB, but if George is dirty, I'm going to be sadder than sad Keanu.
So the doomsayers weren't too far wrong then, the "Raphature" did occur. The righteous ascended, then descended, then ascended, then descended again and so on, leaving Snob behind to suffer. Well, I suppose it beats being damned for eternity for NSFW content.
Short n sweet...
When will there be action wipes again?
welcome back
Red Lantern again...
I don't think I've seen anyone look as uncomfortable as Hamilton did on "60 Minutes."
Welcome Back Snobber
(Your dreams were your ticket out)
waiting for the other shoe to drop.
And by that i mean, a same-day follow-up post from BSNYC to narrate the commissioned scene that will accompany the masterful 'bert on Etna'. Please consider the following starter kit for 'the EPOcalypse':
Randy The Macho Man Savage + Li[v]eStrong + Verbruggen + Novitsky + Tornadoes + etc. etc...
@ SAMH
Have you met Haystacks Calhoun? HE WAS A MOUNTAIN OF A MAN! I sent 'em home to momma with a ROLLIN DDT!
O.K., so here goes the manifesto.
In poker, players display something called "tells," little signs that betray their "poker face." Tyler continuously squirmed, diverted his eyes, and looked away altogether instead of looking into the camera and saying what he knew.
WADA labs report three potential outcomes: positive, suspicious and negative. Neither a negative nor a suspicious test can be used to discipline an athlete. 60 Minutes allegation of a failed doping control from the Tour de Suisse is demonstrably untrue, and thus displays their appalling lack of objectivity in reporting this story. No wonder Lance and his people would not talk with them.
Did Lance dope? Probably, and I don't care. He is still a hero to me. This stuff happened in 1999 and 2000, TWELVE YEARS AGO!!! Surely, any applicable statute of limitations must have run YEARS AGO. Why are we spending millions of dollars on this investigation? Where are the grown-ups supervising Novitsky?
So far as I am concerned, Lance's cancer awareness and fundraising activities have erased any doping offences in the great cosmic scale of balance. Let's move on!!!
An epic return.
ALL YOU HATERS ENHANCE MY PERFORMANCE
wishiwasmerckx, when said "hero" turns out to have been using Livestrong as a personal piggybank, will you hang yourself by your yellow bracelet?
Good to know you're still on Lance's ball—pathetic. Perhaps you have earned another muffin run with the uni-baller?
I am really starting to feel sorry for Lance, not so much for
Hein Verbruggen and Bruyneel.
Is that wrong?
@wishiwasmerckx -
Yes, those are textbook tells. BUT they can also be signs of shame and embarassment. It sounded very much to me like Hamilton kept trying to defend Armstrong and focus on just how widespread doping is/was in the peloton. I didn't see dishonesty.
I was trying to think of something clever to say about bikes and ukuleles, but that honestly seems like fun (although I prefer the mandolin, because it has steel strings, and steel is real, although you can also get mandolins in crabon: http://new-mad.com/ )
Hey, one of my original songs is in that ukulele/cycling songbook! For real. It would have been nice if the fellow told me. Also, it has nothing to do about cycling, rather it's about hand jobs, but not really.
Lance to George....."Bro how could ya?"
Seriously, I just wish the next time Lance gives George,Tyler,the prosecuting lawyer,or anyone else that famous "stare", somebody just stare's back and says "Yeah game over,asshole!"
nevermore
http://www.cbsnews.com/video/watch/?id=7367031n&tag=mncol;lst;7
Editor Bill Strickland interview with CBS Early Morning, this morning.
Any truth to the Rumor that Lance will sidestep all this by starring in the Title Role of the upcoming Spike Bike Movie?
Judging Lance feels hypocritical. That's just me.
And I don't want psychoanalysis to figure it out.
I think one part of the story needs to be out there more than it is. The use of EPO was so widespread before they could test for it that anyone not using it was left behind (and unemployed).
So, why try to ruin Lance? What a waste of time.
Do you think the NFL, NBA or MLB are drug free? Really? Those sports aren't really trying to catch anyone, but cycling is. The reputation of cycling suffers when they should look cleaner that other sport b/c they are.
If you take away Lance's wins you'd just give them to someone else on the dope. You can't clean up the past, why try.
Balls.
THE BIKESNOBNYC DRINKING GAME
This will let you get through much any of the Snob's posts, and achieve a much desired level of inebriation.
Just load your favourite drinking recipient with beer (default), wine (if you're European or Californiaen), or a distilled beverage (if you're crazy).
-Whenever the blog links to the Merriam-Webster pronunciation of "vaginae", you take 1 sip (roughly 1 finger on your container).
-Whenever Snob mentions Cipollini you take 2 sips, 3 sips if he also mentions his greasy hair, and 4 if his sexual prowess [Cipolinni's, not Snob's] is mentioned.
-Any mention of Spencer the Ironic Intern, Vito the Helper Monkey, or the Time-Traveling T-Shirt-Wearing Retro-Fred From The Planet Tridork nets you a whopping 5 sips from the container.
In true time trial fashion, you're not competing against others, only competing against the clock, and your liver.
A syringe loaded with B complex vitamins might come in handy.
Suggestion: if you're Cat 3 or better you can pour it in the transfusion bag for greater convenience.
Anon 1:13, there is much more to be said about Lance: the purported penchant for strip clubs, the way he dumped Sheryl Crow at the time of her diagnosis; the 5 kids with two women; the abrasive personality so common to great champions; the less-than-stellar ranking of the Livestrong foundation from Charity Navigator, etc., etc.
I am willing to overlook it all because he has given hope, inspiration and motivation to those overwhelmed by their circumstances and lacking in them. Unless you have been personally involved in the cancer community, it is hard to convey what an important resource he has created, and what an incredible inspiration his personal journey has been to millions.
Walt Disney was an alcoholic and an antisemite. I do not advocate boycotting Disneyland because of it.
Even if Lance doped, why tear it all down? Why can't we just let it be?
well said, wish!
cycle
Glad you are back Snobby. Your nasty-themed blogs here are funnier then those on Bicycling.
Waiting on George's testimony.
Re Hamilton: Some of what he said was compelling. But the white lunch bag? Really? Sorry but that is just ridiculous. Sounds like something a publicist came up with so all the mediahounds could easily reference it.
Question: If you were running a sophisticated professional cycling team doping system would you be handing out white lunch bags? In front of people not getting the same support? If you answered yes, kill yourself.
No Comment.
@ WIWM
"Even if Lance doped, why tear it all down? Why can't we just let it be?"
Because of the unprecedented arrogance.
Because of the destruction of, among others, C. Basson´s career.
wish: "... what an incredible inspiration his personal journey has been to millions."
That's like saying a doctor should deliberately lie to a cancer patient about his prognosis, because that way he'll think happy thoughts (and pay for risky treatment).
"If Armstrong's clean, it's the greatest comeback. And if he's not, then it's the greatest fraud." -- Greg Lemond.
What's all this about Lance Armstrong and Pez?
wiwm,
I kind of agree with a lot of what you say. However, as more and more testimony and evidence piles up, it's going to become more obvious to the general public that he's at best a liar, and at worst, a sociopathic dick. As for me, I think the reality is somewhere between those two.
At a certain point it would probably behoove him to come clean in a humble and apologetic way. This would probably raise his standing with said general public. Sadly, I don't think he's the type to give up that easily.
Furthermore, if Tyler, George, Floyd, et. al. know where a few of 'the bodies are buried', imagine how much Lance knows, especially in reference to drug labs and the UCI. What he knows could help clean up the sport more than almost anything else. That, along with the hope that he has given the cancer community, could give him some measure of redemption.
Of course it would probably play better if it was a joint 'mea culpa' with Johan at his side maybe taking a bit more of his certainly huge share of the blame. Which brings up team Radio Shack - when Novitsky makes his charges, will they be allowed to line up at the TdF if The Hog is included? No matter what he says, this mess is why Taylor Phinney made the jump to BMC.
Honestly, the whole thing makes me feel sad, hopeful, angry, disgusted, ashamed and yes, glad, all at once.
The notion that Lance (or cycling for that matter)is being "ruined" or taken down by outside forces is a baloney-premise. These were self-inflicted injuries.
Personally, I don't think Tyler Hamilton lied in his interview on 60 Minutes. I saw someone grappling with his own culpability, not Lance's or anyone else's. But we shall see.
Okay, so I confess to being distracted by the 'white lunch bag' comment.
Way back in the day, during "the Lance Years" in particular, televised coverage of the Tour de France, occassionally included shots from the epic Feed Zone, during the stages. At that time, all the 'musettes' were white.
Interesting? sure..
Also notable from the Tyler interview, 60 minutes missed reporting on Tyler's 'chimera' defense. Tyler Hamilton does not really qualify as the 'gotcha' interview. Now, when they get the testimony from Big George, however...
BL,
That's what I think also. Tyler's and Floyd's accounts of events are almost the same. The difference I see is that Floyd seemed a lot angrier; at Lance, the anti-doping organizations and the UCI. Tyler spent the whole time trying to take the spotlight off of Lance and to explain that this is just how things were (are?) done. From the top all the way down.
S&S,
I also found it interesting that there was almost no mention at all of Landis's bombshell last year. I guess they felt that association would undercut Hamilton?
follow the money, son...
MEXI VAGI
Doesn't that route map look like a fingerbang?
Even if Tyler was being 100% honest, that was still the worst TV performance since Joran Van der Sloot denied killing Natalee Holloway.
i think they should allow doping and PEDs in all sports and legalize the drugs themselves. You could have events and athletes sponsored by an PED drug maker even stadiums and bowl games named after them. it would be a real boost to the economics of sport and it would level the playing field. The lure of improving your performance has proven to irresistable to some of the biggest names in sports and there is no reason it won't continue to be considering the upside. It would also result in so much money being put into pharma R&D that some great life improving drugs would come out of it. You could have drug free sports leagues for all of the holy than thou cry babies, but of course they would go bust in short order given the considerbly lower qualitity of competition and athleticism. I know what you're thinking, what kind of example would that set for the kids? Winning is an excellent example.
Dying early from drugs is an excellent example, too.
hey if lance was indeed taking drugs, along with everyone else, he still won the tdf 7 times whereas the other admitted drug takers did nothing close to that. so still shows he is a badass dude, as far as riding bikes fast is concerned. and he tapped one of the olson twins for godsakes, epic.
You guys are fooling yourselves if you think that BSNY isn't involved with LanceCo to some degree. He's Lance's best blogging bro in NYC (do you still meet Lance for lunch?), and is suspiciously critical of Greg Lemond while he lobs softballs at Lance.This entry today was basically a "you'd dope too if you had the chance" diatribe.
"Walt Disney was an alcoholic and an antisemite. I do not advocate boycotting Disneyland"
Well, hell, I do. Don't they also ban employees having beards or moustaches? Even more reason...
It is looking more likely that Lance used performance enhancing drugs. The truth is, whether he did or not is really of little consequence to the average person like me. I do wish that no athlete would use drugs, but the real problem is like Bike Snob pointed out, Money.
Cycling is a sport that is unlike many others, anyone (including myself as a disabled person) can be an active participant. Most people can ride in many different ways and compete if they want to. Those of us who can't ride, can help out kids and friends so they can ride. Participating in the sport yourself is the true value of cycling.
Why is doping such a part of cycling or any other professional sport? Money. Why do we even need professional sports? If we did not have professional cycling we still can enjoy the sport of cycling. Just going to a local BMX track and watching the kids race, or any other local bike race is more enjoyable to me.
The same goes with other professional sports. Little league games are the best baseball games, and a great high school football game can be better than the Superbowl (and a heck of a lot cheaper too.) If professional athletes are so desperate to get our money, let the thieves have it, I just recommend everyone to go hop on their own bikes and enjoy the sport the way it was meant to be.
It is fairly clear from the graph that you gentlemen should have ridden the course in the other direction. All those climbs have a much easier grade. Fools!
as long as lance keeps pissing off the french, all is well with me.
If you want to be a winner, you never let the other guy get the jump on you. NEVER. Nice guys finish last. Or second,and moral victories count for shit. Rubbin'is racin'.Go big or go home. Your'e fired. You are the weakest link. If winning isn't everything, why do they keep score? Quitters never win, winners never quit. The only way to be number one is to be number one. Nothing can seem foul to those who win. Too bad that doping has taken over in cycling also, but it's not like it's a new problem by decades,and I always thought Lance was clean. really don't care that he wasn't. Just glad he beat the smug bastards that say they don't dope, or that their team doesn't dope.
So when are we going to release Madoff and Rajaratnam?
Cause you suckers weren't as smart as these guys, who beat the game.
Playing by the rules is for suckers.
Ooooh yeah!
I enjoyed every Lance victory. I bought the videos, and watched them from beginning to end, thrilled at how Lance dropped Pantani, Ullrich,and all the rest, and I experienced the feeling of schadenfreude when it turned out that his rivals were dopers and still couldn't beat him. Now, I'm feeling let down, and very frightened for Lance's longterm prospects legally.
He lied. He'll probably go to prison for some years.
You can say it doesn't matter that the sport is clean but it really does matter.
Seriously who will follow the drugged circuit of cycling? My doped out team is better than your doped out team. America's doped out cycling squad sponsored by Big Pharm? Think again. Without the illusion that cycling is clean...there is no cycling. That's my opinion.
VIAGRA: A PERFORMANCE ENHANCING DRUG which is banned at the Sex Olympics. But it's legal for amateurs.
The only PED I use for cycling is marijuana. Judge me all you want but those who know will nod their heads and smile. It feels great to fly high. Life is too short. Enjoy it while you can.
Can't believe Bartali, Coppi et al, climbed mountains eating bananas. They were amazing, super human champions. Lance is right up there with them. Dope, shmope--the heart of a champion will prevail.
(I apologize in advance if this has already been covered in a previous day's comments section)
Is it just me, or is recumbent naked chick expanding by a pixel or two with every blogular assignment? I'm pretty sure she crossed the SFW threshold a couple of weeks ago.
Doesn't anybody around here have normal jobs? You know, like with bosses and such?
I'm pretty sure that if my boss (a woman) looks over my shoulder while I'm perusing the page, I'm gonna be in trouble. Especially when she sees that I peruse said page every single day...
What aloooooooooooooooooooong...strange trip it's been...
as a guitar-playing, bike commuting, jazz aficionado; the link to the ukelele book was priceless. This is what I've been waiting for. Now I need to ditch the 6 string and find myself a Uke! Thanks again bike snob. All you retro grouches need to get with that song list. That shit is the bomb!
Bad Lawyer, indeed. In order for a "lie" to be perjurious, it must have been made under oath, and the statute of limitations must not have run on the offense.
Exactly when and where did Lance give perjurious testimony to an extent that he could "probably go to prison for some years?"
Get your black rubber "nihilism" bracelets at Archie McPhees in Seattle. 100% Armstrong free!
A long ride is a good time to think long thoughts.
It's also a good time to not think about anything other than riding.
That's what I like about cycling.
wiwm and bad lawyer,
While perjury isn't at issue, if drug use is determined the potential charge is "defrauding the goverment" on account of the team being funded by the US postal service.
The biggest problem with doping is that, after a while, whether you are male or female, you end up with nether regions that look like Mexican walking vaginae.
It's easy to say no when nothing's at stake, but when you're a professional blogger then you've got a big decision to make, when is the right time to jump off the bandwagon?
Well, at least Lance won't have to spend as much time writing Christmas cards this year...
Artisanal firepit, anyone?
wiwm and bkjimmy--
while what information I have is second-hand and it's always dangerous to speculate--which is almost all we do on blogs/blawgs...Lance is looking at "fraud" charges which under federal criminal statues provides: Whoever, having devised or intending to devise any scheme or artifice to defraud, or for obtaining money or property by means of false or fraudulent pretenses, representations, or promises, transmits or causes to be transmitted by means of wire, radio, or television communication in interstate or foreign commerce, any writings, signs, signals, pictures, or sounds for the purpose of executing such scheme or artifice, shall be fined under this title or imprisoned not more than 20 years, or both. If the violation affects a financial institution, such person shall be fined not more than $1,000,000 or imprisoned not more than 30 years, or both.
It's not that he got money from USPS, but that's symbolically very bad for Lance.
On the perjury front, Lance provided a deposition (under oath) in the case involving the $5 million bonus which may have been perjurious--although I asm not an expert on the limitation periods. But you need to bear in mind that concealment of a crime operates to "toll" the limitation periods in many instances.
The one thing you can be certain of...the feds cross every "t" and dot every "i." So an indictment if one comes (which I suspect will happen) may come soon or after some time when we all no longer think anything is happening. On the other hand I would not be surprised if negotiations on a plea deal are already underway with Lance and company completely denying it. Just my opinion.
@ Black Peter
Oh yeah!! 4:20 gear ratio rules
I'd like to get some sleep
before I travel
but if you got warrant
I guess you're gonna come in
I think you meant "duathlon." Biathlon is the event in nordic skiing where you ski around and shoot targets with a rifle. Cat 6 biathlon sounds truly frightening...
Steve Tilford performs surgery on his cats. And he also posts on the weekends, while racing in cat 1 races.
Mexico never looked so cute.
But if you find yourself going off on long tangents about personal matters, it's time to get back on track. Your topic will also influence how personal or professional you want to come across in your style. A good rule of thumb is: if you wouldn't say it in an email to a client, it shouldn't go up on your company's blog.
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