Firstly, I can assure you I'm not in the market for a new car. However, the Internet is the Internet, one click leads to another, and before you know it you find yourself on an automobile manufacturer's website. Anyway, all of this is by way of asking an important question, which is:
If you're using the concept of the "active lifestyle" to sell cars, why top them with crappy bicycles?
Now, don't get me wrong, I have nothing against crappy bikes. In fact, if you want to get technical, any bike that gets ridden regularly is by definition a good bike. Nevertheless, we're talking about marketing here, and appearance is important--so important that "food stylist" is an actual career. So how does this even happen?
I mean I realize
Subaru doesn't sponsor IMBA anymore, but someone there has to know that nobody's driving a pair of department store bikes into the mountains like that. And perhaps most vexingly, I'm reasonably certain the same bikes are on both cars, which means they're just moving the same crappy bikes back and forth for each shoot. It's just
weird is all I'm saying. They might as well just use cardboard cutouts of bikes. The only thing missing from the whole ersatz "active lifestyle" tableau is a dog, and they should have used something like this:
I guess what I'm saying is I'm ready to farm myself out as a professional "bicycle stylist" to any company that will pay me, no matter how reprehensible. I'M READY TO SELL OUT, DAMMIT!
Even so, I maintain I'm a person of my word. For example,
yesterday I vowed to fuck off for a jorts ride--and that's just what I did!
From my Bronx abode and back this extremely mellow and pleasant mostly-dirt-with-some-token-singletrack ride is around 30 miles, and I daresay it would make a pretty good Fondon't route. (Indeed, previous Fondon't routes have utilized much of this terrain.) And it was quite good to get back on the
Jones SWB complete:
Which continues to be one of my all-time favorite bicycles:
Since taking delivery last summer I've changed virtually nothing on this bike, nor to I feel the need to do so. (Though some new tires are probably in order for the season.) Being the terminal weenie I am I occasionally catch myself contemplating the acquisition of some sort of fattish-tire drop-bar "gravel" whatever, but the fact is that for any terrain beyond what a regular road bike with 28mm tires can handle the Jones is pretty much ideal. It's not at all onerous to ride for miles at a time on pavement, and it's also a perfectly capable mountain bike. In all, I stand by what I said in
my official "review," which is that if I had a whole week off to do nothing but ride, this is the bike I'd choose.
Finally, in
my last Outside column I mentioned my formative years as a BMX racer, and in the process of curating it I dug this out of the closet for inspiration:
I'm 99% certain that's the last bike race I ever won.
If you'd like to see this trophy for yourself, it's currently mounted on the hood of my car.